Website Experience

 

Insights You Gain by Working With Inquisitive

  • The effect of your website on your visitors’ likelihood to buy
  • The ability of your visitors to accomplish their visit goals on your website
  • How your visitors perceive the ease of use of your website overall and during key touch points and interactions
  • The specific aspects of your website that have the greatest effect on perceived overall ease of use
  • How your visitors perceive the quality of the information and content on your website overall and in specific areas
  • The specific aspects of your website that have the biggest impact on perceived overall quality of information and content
  • Characteristics of your visitors (demographics, firmographics, buyer-journey stage, etc.)

Outcomes for You

  • Increase the likelihood your website will achieve its business objectives
  • See the full site-experience picture that you can’t get from analytics alone
  • Better understand your visitors’ needs and desired outcomes
  • Place more focus on elements of your website experience that will have the greatest positive impact on perceived overall ease of use and information quality
  • Reduce bounce and abandonment rates
  • Accelerate your buyer’s journey
  • Increase your conversion rates
  • Find the “C” that your A/B tests might be missing
  • Better understand the effectiveness and value of your website experience improvement efforts by measuring progress over time
  • Recruit more participants for usability testing
top