About Inquisitive
Gary Borislow is a market research consultant who helps companies make better decisions through customer and market insights. He leads research projects from design through deliverables, covering both qualitative and quantitative methods.
Gary’s background includes over a decade as Research Director at Sage, a global business software provider, where he led studies in branding, segmentation, positioning, messaging, pricing, demand generation, customer experience, and partner experience. Since launching Inquisitive, he has worked across healthcare, technology, financial services, manufacturing, education, consumer products, and more.
Gary is proficient in a range of quantitative methodologies and has significant expertise in in-depth interviewing, focus groups and observational techniques.
Gary holds an MBA in Marketing from Northeastern University and a BBA in Accounting from University of Massachusetts. Based in the Atlanta area, in his spare time, he enjoys collecting rock music and listening to the sounds his two daughters make on the piano (if they can be persuaded to practice).
Inquisitive will work with carefully selected partners when appropriate for services such as online panels, interview/focus group recruiting, and quantitative telephone interviewing. Partners are selected on a project by project basis according to their experience and ability to deliver these services to a high standard.
Testimonials
“Gary is incredible to work with! He is extremely knowledgeable in all areas of market research and provides turnkey services from strategy to fieldwork management, through to analysis and reporting. He is gifted at crafting surveys and questions in just the right way in order to meet research objectives and ensure you get insights and actionable intelligence on the other side. He is a great communicator, meets deadlines and builds trust quickly. I highly recommend Gary and look forward to our next project together.” – Lori T., CMO
“A great partner and collaborator in supporting the needs of new customer acquisition. An excellent guide in ensuring our surveys were designed to accomplish our objectives.” – Cheryl H., Senior Director of Demand Generation
“Gary is not only an expert at designing studies and conducting research, but he is also an invaluable partner with insightful analyses that help business leaders make better, customer-focused decisions.” – Rob H., Senior Director of User Experience
“[Gary] approaches each project with conviction, using his vast knowledge of advanced research techniques.” – Hal B., VP of Market Research
“[Gary] knows what he is doing, gets the job done, and is a pleasure to work with!” – Abe S., Director of Marketing
“Gary has an innate ability to break a research objective down to key important components, ask incredibly insightful questions and deliver results that produce great customer insight.” – Chris A., Product Management Director